Verviant gathers there are numerous steps in the web site design and development process. From gathering initial information, to the creation of your web site, and finally to maintenance to keep your web site up to date and current.

The exact process will vary slightly from one client to another but the basics are generally the same.

 

Phase One: Information Gathering

The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when the look and feel of your site is created.

This first step is actually the most important one, as it involves a solid understanding of the company it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.

Verviant will start off by asking a lot of questions to help understand your business and your needs in a web site.

Certain things to consider are:

  1. Purpose
    What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?
  2. Goals
    What do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information. Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site.
  3. Content
    What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering…?

Phase Two: Planning

Using the information gathered from phase one, it is time to put together a plan for your web site. This is the point where we develop a site map.

The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. The end-user of the web site – aka your customer – must be kept in mind when designing your site. These are, after all, the people who will be learning about your service or buying your product. A good user interface creates an easy to navigate web site, and is the basis for this.

During the planning phase, Verviant as your web designer will also help you decide what technologies should be implemented. Elements such as interactive forms, ecommerce, flash, etc. are discussed when planning your web site.

Phase Three: Design

Drawing from the information gathered up to this point, it’s time to determine the look and feel of your site.

Target audience is one of the key factors taken into consideration. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. As part of the design phase, it is also important to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site.

Verviant will create one or more prototype designs for your web site. This is typically a .jpg image of what the final design will look like. Often times you will be sent an email with the mock-ups for your web site.

We also take it a step further by giving you access to a secure area meant for customers to view work in progress - Basecamp, allowing you to view your project throughout the design and development stages.

The most important reason for this is that it gives you the opportunity to express your likes and dislikes on the site design. In this phase, communication is crucial to ensure that the final web site will match your needs and taste. We advice our clients to work closely with us, exchanging ideas, until we arrive at the final design for your web site.

Phase Four: Development

The developmental stage is the point where the web site itself is created. At this time, Verviant will take all of the individual graphic elements from the prototype and use them to create the actual, functional site.

This is typically done by first developing the home page, followed by a “shell” for the interior pages. The shell serves as a template for the content pages of your site, as it contains the main navigational structure for the web site. Once the shell has been created, we will take your content and distribute it throughout the site, in the appropriate areas. Elements such as interactive contact forms, flash animations or ecommerce shopping carts are implemented and made functional during this phase, as well.

This entire time, we should continue to make your in-progress web site available to you for viewing, so that you can suggest any additional changes or corrections you would like to have done.

Phase 5 : Testing and Delivery

At this point, Verviant will attend to the final details and test your web site. They will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your web site is optimized to be viewed properly in the most recent browser versions. A good web designer is one who is well versed in current standards for web site design and development.

The basic technologies currently used are XHTML and CSS (Cascading Style Sheets). As part of testing, Verviant will check to be sure that all of the code written for your web site validates. Valid code means that your site meets the current web development standards – this is helpful when checking for issues such as cross-browser compatibility as mentioned above.

Once we receive final designer final approval, it is time to deliver the site. An FTP (File Transfer Protocol) program is used to upload the web site files to your server. We also offer domain name registration and web hosting services as well. Once these accounts have been setup, and your web site uploaded to the server, the site should be put through one last run-through. This is just precautionary, to confirm that all files have been uploaded correctly, and that the site continues to be fully functional.

This marks the official launch of your site, as it is now viewable to the public.

Phase 6 : Maintenance

The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. Most web designers will be more than happy to continue working together with you, to update the information on your web site. Verviant will offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your web site.

Other maintenance type items include SEO (Search Engine Optimization) and SES (Search Engine Submission).This is the optimization of you web site with elements such as title, description and keyword tags which help your web site achieve higher rankings in the search engines. The previously mentioned code validation is something that plays a vital role in SEO, as well.

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