In October 2008, the collection of Fabulous sites delivered a strong New Zealand based audience (83%) and generated more than 2.3 million page impressions. This has also been useful in driving traffic to APN Online and Digital Partners associated web brands.

Fabulous.co.nz is a new online portal connecting New Zealand women with engaging and entertaining content delivered through its collection of well-respected partner sites.

A joint venture between APN Online and Digital Partners, Fabulous has the very latest content and plenty to choose from - fashion, beauty, entertainment, competitions, food, health, gardening, parenting and career - giving women something to enjoy every day.

BUSINESS CHALLENGE

According to Hilary Bonham, Sales Manager for Fabulous, “Living busy lives and juggling lots of commitments every day, New Zealand women often find they have very little time to themselves. We want to make it easy for them to indulge in the things they love.”

She continues “Women in New Zealand are a key online audience and over the last two years the number of females who are heavy internet users has risen by 39%*. Women are also key decision makers and Fabulous makes it easy for advertisers to reach them.”

Via Fabulous.co.nz, Bonham’s focus was the need to deliver innovative advertising, sponsorship and integrated content opportunities. She joined the team from Working In, a media and events company where she spent more than two years as account director. Before that, she was an account manager in the agency team at APN National Publishing looking after newspaper titles including The New Zealand Herald.

THE SOLUTION

Fabulous was built with high end multimedia content designed to draw in it’s female audience and embedded social networking tools for sharing amongst users.

The website is catalogued with topics for women and comes with Audio, Video, Social Networking, Email signup facilities that all contribute to give a sticki-ness to the website visitor, that is meant to draw repeat traffic and secure Fabulous AD Revenues.

Tools and features summary:

• Joomla® Content Management System
• Linux, Apache, MySQL, PHP
• Video
• Social network integration
• Ajax based image gallery system
• AD Banner Management
  

BENEFITS

In October 2008, the collection of Fabulous sites delivered a strong New Zealand based audience (83%) and generated more than 2.3 million page impressions.

This has also been useful in driving traffic to APN Online and Digital Partners associated web brands.

Website: http://www.fabulous.co.nz